SEO Copywriting Training - 3 Reasons to Learn This Lucrative Form of Freelance Writing

Here we're going discuss why SEO copywriting is an excellent career choice for anyone who wants to make good money, work from home and get started almost immediately.

Freelance writing has a reputation for being a low-paying career where jobs are hard to come by. It's almost like some type of professional caste system where some seem to make a lot of money effortlessly, while others scrape by on anything they can get (eg, $3 article writing gigs).

It doesn't have to be this way because there's a new type of writing taking over the web. And, if you know how to do it, you can easily make $100-$250+/day. What is it?

SEO Copywriting.

Following are three excellent reasons to train for this lucrative career.

1. Never Ending Need for Content: Anywhere from 30,000 to 100,000 new websites go live every day. This means the web is an increasingly crowded marketplace. Hence, businesses have to find ways to increase their chances of being found online.

Smart business owners, webmasters and bloggers know that SEO content is one of the best ways to go about it. So they invest in this type of content. And, as they constantly need fresh content to stay ahead of the competition, this means freelance writers who know how to provide it stay busy.

2. It's Flexible: Like freelance writing in general, SEO copywriting is a very flexible career. You can work from a coffee shop in New York, a hotel terrace in Jamaica, or a restaurant in South Beach, Miami. As long as there's an internet connection, you can get your work done.

An added bonus in SEO copywriting is that there's very little client interaction. Once they provide you with their keyword phrases, clients rarely need to be in contact with you. They give you keywords and a deadline, and you write the copy and return it via email. Beautiful!

3. Less Competition: There are many freelance writers -- hundreds of thousands, perhaps even a few million. But, very few of them know how to write SEO content. This means there's less competition for these types of writing assignments.

Just how important is an SEO copywriter to webmasters, bloggers, internet marketers -- and/or anyone who wants to be found online?

ln the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the WebWillam Flaiz underscores the importance of the SEO copywriter. He writes:

The role of the agency SEO copywriter is unique because. . . . Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content. . . . a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers.

If you want a high-paying , work-from-anywhere you please career, get SEO copywriting training -- and be well on your way to running your own successful freelance writing business.

Source: http://ezinearticles.com/?SEO-Copywriting-Training---3-Reasons-to-Learn-This-Lucrative-Form-of-Freelance-Writing&id=2943036

Restaurant Internet Marketing - It's Not Your Father's Yellow Pages

As a restaurant owner or manager are you taking advantage of all the opportunities offered up by the Internet or are you still counting on word of mouth and a traditional print marketing program to get diners filling your place? Are you even aware of what the Internet marketing can do for you? If you're not you're giving up business to your competition.

Take a moment to Google your type of restaurant (Italian, seafood, deli etc) and the name of your town and see what comes up on the first page. Do you see your name? How many competitors do you see? Now ask yourself "How many potential diners are going to come to my restaurant based on these results"? The answer of course is nada. Can you afford to give that business to your competition?

Location, location, location

Many local small and medium sized businesses have discovered the value of having an internet presence but it wasn't always that way. Most local businesses thought the internet best served big companies. On top of that, most small local businesses simply didn't have a clue how to participate effectively and they were too busy running their businesses to learn how.

The fact of the matter is that 72% of all searches are related to a search for local content. Nearly a year ago the monster search engine Google changed their algorithms so that local results show up on a search inquiry whenever appropriate. That means your shop can be just as competitive as a national restaurant chain when it comes to being found in search.

The difference between search and traditional advertising

So why is search such a big deal? The reason it is so much more effective than traditional marketing is that it responds to a specific need at a time when the potential diner is interested in the information. Unlike a weekly flier that's dropped in the home mailbox every Thursday, search doesn't clutter up a prospective diner's life but rater provides relevant information when the diner wants it not when the USPS delivers it.

When that potential customer is thinking about where to go for lunch he or she is going to search "pizza san pedro, ca" to find what's available in the area. In other words search delivers the information when the searcher is most receptive to it.

But wait there's more

Search by itself is reason to have a presence on the internet but the benefits certainly don't end there.

How would you like to be able to:

- Notify all of your customers what your daily specials are every day automatically.
- Invite your customers to place their order in advance so they don't have to wait for their food and do it without spending any time on the phone.
- Accept and confirm reservations electronically.
- Run promotional campaigns without spending a dime on advertising.
- Build solid customer relationships that will strengthen your word of mouth referrals.

And that's just the beginning. A professional internet presence will cost you significantly less than you are currently paying today for marketing. What's more, professionally managed internet presence keeps on giving even when you stop paying. Can you say that about your Yellow Page listing or print ads?

Online Reputation Management

There can be a potential dark side to this whole internet thing. You live or die on your reputation and it is important that you manage that reputation online. Never has the consumer had such an easy way to post anonymous comments for all the world to see. If you have a customer who has a bad experience don't be surprised if he or she posts it to a blog or a forum or gives you a bad review in the business directories.

Speaking of business directories, you already are on the internet even if you didn't know it. These directories scrape information out of Yellow Pages and other sources and add it to a business profile. You have a right to claim those listings and they are actually a great way to promote the business. But registered visitors also have the right to post reviews and if the only review your store has is from that disgruntled customer...your rep is shot.

There are just too many reasons that you have to get involved with the internet marketing. To not do so is to pass up an incredible opportunity for new business and to cement loyalty with regular customers. It's effective, inexpensive and essential if you want to remain competitive.

WebFrootz is an internet marketing agency, Baltimore website design, and Baltimore web development company MD specializing in comprehensive marketing solutions for small and medium business including branding, Website design and development, graphic design, copywriting, and SEO.

Source: http://ezinearticles.com/?Restaurant-Internet-Marketing---Its-Not-Your-Fathers-Yellow-Pages&id=6498349